HortiQ Next Level An end-to-end quality label for the greenhouse technology sector
On Thursday 11 November, six prominent builders of turnkey greenhouses – in conjunction with HortiQ – approved the roll-out of the HortiQ Next Level quality plan in 2022. They will take the lead in working on HortiQ-certified end-to-end value chains, in which multiple links in the supply chain are covered by the HortiQ quality label. This new development enables HortiQ to make an important positive contribution to further improving the Dutch cluster’s competitive strength in the rapidly evolving international market.
The COVID-19 pandemic has put the worldwide food supply even more firmly in the spotlight. Research shows that the global demand for high-tech greenhouses will continue to grow strongly over the next five years. In order to further improve its ability to meet that demand, it is important that the Dutch greenhouse technology sector reinforces its international reputation for quality.
HortiQ Next Level
This ambition is a direct outcome of the HortiQ Foundation’s HortiQ Next Level vision. “We developed HortiQ Next Level for the whole greenhouse technology sector,” comments Harm Maters, President of HortiQ. “In collaboration with leading turnkey greenhouse builders and the insurance giant Achmea (Hagelunie, Interpolis and Avéro Achmea), we concluded that it is now particularly important for the Netherlands to further reinforce its international reputation for quality.”
Changing customer demands
Besides the fact that greenhouse projects are getting bigger, the technological set-up inside is also becoming more complex. Additionally, on an international level, the customers are often no longer experienced family businesses but rather large investors or governments who lack horticultural knowledge and are therefore looking for turnkey solutions. “Investors also make higher demands in terms of the risk management element and want to know more about the hardware and definitely also about transparent quality standards,” continues Maters. It is important for the Dutch sector to keep pace with these changing demands and to combine its two unique selling points (USPs) – Technology and cultivation – with a transparent quality label focused on product quality.
Commitment from Achmea
Achmea supports this vision and will adapt its own policy with respect to new greenhouse construction projects accordingly. This trend will gradually evolve into an acceptance policy over the coming years, and the HortiQ label will eventually become an insurance condition for new-build projects. Achmea will take the first step towards this for the Dutch market in early 2022.
Leading builders of turnkey greenhouses have approved HortiQ Next Level
Top left: Marco Braam – Bosman Van Zaal, Richard van der Sande, Henk Verbakel – Havecon Horticultural Projects, Michiel Schoenmaeckers – Van der Hoeven Horticultural Projects. Bottom left: Dave Fennema – Dalsem, Harm Maters – HortiQ, Peter Broekman – Achmea
About HortiQ Next Level
HortiQ Next Level is a HortiQ policy plan that will be rolled out in 2022. Participating companies have approved the details of the plan. They will enter into dialogue with their suppliers and ask them to become HortiQ-certified in 2022. This represents another important step towards a closed-loop quality system for value chains in the greenhouse technology sector and will help to reinforce the international reputation of participating Dutch companies and ecosystems.
The HortiQ certificate is an independent and objective quality system for greenhouse construction companies, installation companies and other suppliers of technology to the horticultural sector. The HortiQ certificate is used by the technology industry and horticultural sector in both the national and international market.
The following HortiQ-certified companies have approved the roll-out of HortiQ Next Level: Bosman van Zaal, Certhon, Dalsem, Havecon Horticultural Projects, KUBO Tuinbouw Projecten, Van der Hoeven Horticultural Projects and Achmea (Hagelunie, Interpolis and Avéro Achmea).
For a list of all HortiQ-certified companies, go to the HortiQ website: www.hortiq.nl/en